Nykaa is expecting its physical stores to reach pre-pandemic sales by the end of the year. The multi-brand beauty retailer has launched a new Nykaa Luxe store in Hyderabad’s Jubilee Hills. This is Nykaa’s third store in the city. This launch comes after Nykaa recently opened a retail outlet in Ahmedabad. The Nykaa Luxe store focuses on premium brands. The newly introduced store houses Indian and international brands like Estee Lauder, Clinique, Bobbi Brown, Smashbox, Huda Beauty, Kay Beauty, Too Faced, Dolce & Gabbana, Montblanc, Giorgio Armani, and Versace. Opening of new high-end stores will be a fresh business opportunity for the signage companies engaging in in-store displays and branding projects.
