After three stores in Mumbai and Delhi, Zoya, a luxury fine jewellery brand from the House of Tata, made its foray into south India with a 3,300 sq ft boutique in Bengaluru. The boutique resonates more perfectly with the brand. Despite all lull in the market due to the impact of COVID-19, a handful of big brands are unveiling physical stores in metros and major Indian cities. Such development is a new business opportunity for the signage companies whose activities involve in in-store signage and branding projects.
Zoya enters south India with store at Bengaluru
