Online lingerie brand Clovia is planning to open around 75 brick-and-mortar stores across the country by 2021, a move that will see offline channel contributing more than 30 percent to the company’s overall revenue. At the moment, Clovia has 12 retail outlets in Delhi-NCR, Gujarat and West Bengal and offline contributes to around 20 percent in the online player’s top line. Currently around 20 percent of its revenues come from its offline channel. The increasing vibrancy in the retail sector with the pop-up of new physical stores of high-end brands like Clovia is a new business opportunity for the signage companies which expertise in in-store projects.
