Footwear and apparel brand Woodland in India is expecting to double its sales in next five years to around Rs 2500 cr, driven by retail expansion. The company, which is currently operating around 600 retail stores in around 250 cities, mostly owned by it, plans to add up to 40 stores every year mostly in small cities across India. As part of its retail strategy, Woodland has adopted the omni-channel strategy by connecting, its offline sale network with its online sales channels as well. The company’s both footwear and apparel are growing very fast. Woodland’s retail expansion plan is a new business opportunity for the signage companies to tap some new in-store signage and branding projects.
