Hong Kong-based sportswear brand Xtep has announced that they will expand into five more cities in India. This multinational firm, with a presence in 20 countries, entered the Indian market last year by launching its first store in Bengaluru, and subsequently entered the markets of Chennai, Gurugram and Thrissur (Kerala). The brand is now gearing up to expand into Hyderabad, Goa, Kochi, Pune and Mysuru by introducing products through a mix of exclusive and multi-brand outlets. Xtep’s store expansion plan is a new business opportunity for the signage companies handling in-store signage and graphic projects.
