By setting up a new experiential flagship store in Thane in Maharashtra, Vivo is planning to come up with twenty more such stores in the region. The company described the experiential store as an outlet that offers dedicated VR (virtual reality), gaming and customer interaction zones, serving as a place with an immersive environment wherein smartphone lovers can check out Vivo-branded devices while experiencing top-end technology. Vivo announced its plan to open more than 250 exclusive stores in a bid to expand its retail network across India. Signage companies engaging in in-store branding and graphic projects will gain new business opportunity with such big retail store expansion plan of Vivo.
