Hong Kong-based sportswear brand Xtep has announced that they will expand into five more cities in India. This multinational firm, with a presence in 20 countries, entered the Indian market last year by launching its first store in Bengaluru, and subsequently entered the markets of Chennai, Gurugram and Thrissur (Kerala). The brand is now gearing up to expand into Hyderabad, Goa, Kochi, Pune and Mysuru in 2020 by introducing products through a mix of exclusive and multi-brand outlets. Opening of Xtep high-end stores in India is an added business opportunity for the signage companies engaging in in-store branding and graphic projects.
