Former opener and cricket legend Virender Sehwag launched his first VS Store, a retail outlet for high-performance sportswear products, in Ahmedabad. After retiring from all formats of cricket, he started a new innings as an entrepreneur and launched a sportswear business under Viru Retail Pvt Ltd, which is a JV between World of Viru Pvt Ltd and Stitched Textiles Pvt Ltd. Following the launch of its first exclusive store, VS will go for a pan India presence. The company aims to open over 50 franchise stores by the end of FY21 with more than $3 million in revenue. Opening of the VS Store is a new business opportunity for the signage players engaging in in-store branding and display projects.
Cricket Virender Sehwag launches first ‘VS Store’ in Ahmedabad
