Coastal Karnataka’s multi-state top selling brand Hangyo ice cream is scaling up its product range and launched it in Mumbai, with their new brand ‘YO’—an exciting range of seven gourmet varieties, which is created to win the hearts of Mumbaikars and that of millions of ice cream lovers across the southern states of India. Film and TV artistes Priya Bapat and Rashmi Desai were a special attraction at the launch ceremony. Hangyo is one of the top-selling brands in entire South India with the catch line ‘Made from Milk and Cream’. Hangyo believes in delivering quality in line with the expectations of the consumers and for this the brand even goes an extra mile. It has taken a lot to bring this spectacular brand to what it is today. The series of YO will be mainly marketed in all A-class retail outlets of Hangyo and in all modern trade outlets present in the region. Now, signage companies in the region must roll up their sleeves to grab the new business opportunity emerging out of Hangyo campaigns and retail branding.
