Luxury car maker Mercedes-Benz has inaugurated two new outlets in Surat in a day, as a part of its strategy to tap into what it identified as the ‘burgeoning tier-2 and tier-3 markets’. Gujarat forms one of the top five markets for Mercedes-Benz and contributes in double digit to its sales volume. This involved an investment of Rs 8 cr and both the outlets will cater to all the sales and service requirements of Mercedes-Benz patrons in Surat and adjoining region. Surat is the second-largest market in Gujarat with immense potential. Opening of the new Mercedes-Benz outlets in the city will be a new business opportunity for the signage companies whose activities involve in in-store graphic, branding and fabrication jobs.
