Apparel company Islamic Design House has opened its second store in India at Hyderabad. The first store was opened in Calicut. The store retails modest wear, accessories, and lifestyle goods. Islamic Design House reinterprets current trends to fit with hijabi dress and its latest collection features athleisure reinterpreted as modest wear as well as a range of bright, printed kurtas and kaftans. The brand, based in the UK, is for women. Launched in 2005, it specialises in casual jilbaabs and abayas as well as a range of modest wear designs ranging from kimonos to denim dresses. Currently the company has 13 international stores and is distributed in 63 countries. Opening of new store in India, expanding its footprint in the country, is a new business opportunity for the signage companies engaging in in-store branding and display projects.
