Premium sanitaryware brand Kohler India is planning to double its retail network in the next three years. The company considers India as one of its three most strategic markets, despite the slowdown. Kohler India is planning to expand its retail presence, with a focus on the top cities. The company currently has a network of about 500 showrooms in India and planning to rapidly expand that in tier one and tier two cities. KECs, unlike regular outlets, are not designed like display centres or showrooms, but are ‘inspiration zones’ sprawled over 16,000 sq ft, meant more for customer engagement than sales. The company’s retail network expansion plan to bring more such flagship outlets will bring fresh business opportunity for the signage companies whose activities involve in in-store graphics, designs and branding.
