Shoppers Stop is evolving as the market evolves, keeping in mind that the consumer of today travels and is aware of what is going on around the world. That’s why the company is gearing up to open a set new generation of department stores. The stores will be of more contemporary look and feel, and have added several high-end brands and the entry price will stay the same. Shoppers Stop has recently launched seven new stores and there are plans to open more by the end of this financial year. In addition, the company is planning to spend `150-200 crore this year on the renovation of old stores as well as launching new stores. The focus will be on tier II cities, with stores in places such as Pune, Bhubaneswar and Lucknow. Shoppers Stop’s new stores will bring new business opportunity for the signage players having the knack of in-store graphic and design projects.
