Yet another new business opportunity for the signage companies engaging in on-store projects is that Aditya Birla Group’s luxury multi-brand retail store, The Collective, has earmarked about Rs 60 cr to double its presence by opening 10 new stores in the next three years. The company stocks more than 80 luxury brands at its stores and also runs some independent, or mono-brand, outlets such as Ted Baker, Hackett, Polo Ralph Lauren and Ralph Lauren. To open new stores, the company has already signed leases for three cities — Pune, Lucknow and Delhi-NCR.
