Yet another business opportunity for the signage companies engaging in on-store projects, Nykaa is ramping up its offline push in tier-II cities, as the online retailer of beauty products has been planning to expand store network beyond the metros. The company’s strategy is to spread its brick-and-mortar stores beyond big cities. The company is set to open its 55th offline store in Raipur. The outlet is offering luxury products, aiming at its top of the pyramid customers. Cities like Bhubaneshwar are one of main targets of Nykaa Retail that operates the offline stores.
