Raymond, the company that has recently achieved the target to open its 200th ‘Mini TRS’ (The Raymond Shop), is now gearing up to add around 600 more in its network in tier IV, V and VI towns across the country. The company expects around 20 percent of its textile and apparel retail business in the country to come from small towns, where it is opening the ‘Mini TRS’ stores catering to aspirations of the people. As per its retail strategy, Raymond has identified around 800 small towns having population above 50,000 to sustain a store and tap the potential through Mini TRS. Vibrancy in the retail sector with the emergence of Raymond stores in small towns is an added business advantage for the signage companies handling in-store projects.
Raymond plans for mini stores in small towns
