OnePlus plans retail expansion in India new offline stores in partnership with Croma

OnePlus, owned by BBK Electronics, is putting plans in place for opening ten offline stores in India. The Chinese manufacturer started its operation in the country in December 2014 and has been selling its smartphone through its exclusive partnership with Amazon until now, and some models were sold via Croma as well. A source from the company says that OnePlus will continue to focus on the portals as their primary sales channels, but, going forward, they will be going offline in the top 10 cities where they are looking forward to opening their own stores. Such development in the retail domain is indeed a big business opportunity for the signage companies. They must grab it!