Jaypore is an online platform which set up its first offline store in New Delhi recently, and it works on a curated marketplace model sourcing apparel, jewellery, lifestyle accessories and home decor from about 500 vendors. Of the network, about 300 vendors form its active merchant base. Now the company is looking to open between 4-8 stores across the top four metros with 1-2 stores in each of them in the next 12 months. Depending on how this first phase goes, Jaypore is planning to figure out the expansion for the next 24-36 months. And such store expansion of Jaypore is an added business advantage for the signage companies whose activities involve in in-store display projects, branding, and such tasks.
