E-commerce major Amazon has entered into a pact with brick and mortar retailer Shoppers Stop. Interestingly, this partnership will offer physical space to Amazon across Shoppers Stop stores, helping the e-commerce major reach a new set of customers. Amazon will create experience zones across the retail network of Shoppers Stop, which has over 250 stores, cutting across various formats and themes. Such a new development in the retail domain is a fresh business opportunity for the signage companies dealing in in-shop signage projects and the related activities.
