Online lingerie retailer Zivame announces to set up more experience offline stores in three cities this month and scale up to 50 such customer touch points by next year. The new stores will come up in Pune, Delhi and Gurgaon, and in Chandigarh and Cochin will be followed up. A company source said that they are adding 50 such experience stores, with only Zivame labels, coming up across the country by March 2017. These stores will only be customer touch points and will not store inventory. Zivame had opened its first such store in Bengaluru’s Indiranagar area in December last year. Constant unveiling of the high-end stores will bring in fresh business opportunity for the signage companies whose activities involve in-store branding and graphics tasks.
