Tea retail chain Chai Point, which has a footprint of 94 stores across Bengaluru, Mumbai, Pune, Hyderabad and NCR, plans to invest Rs 15 crore to open 60 stores in these cities. According to a source from the company, the company is investing Rs 25 lakh per store (600-700 sq ft), in its existing markets. In this, a city like Bengaluru, for instance, has the potential to easily take in 120 stores. Chai Point is also planning to foray into Chennai this December, with its recently launched corporate offering called boxC.in, a cloud-based beverage services platform that serves tea and filter coffee through fully automatic and IoT-enabled dispensers, which they provide. Such expansion of chai or retail outlets is an added business opportunity for the signage companies whose activities revolve around in-store design and branding projects.
