Popular online lingerie store Zivame announces plan to open new brick and mortar stores in three cities, Pune, Delhi and Gurgaon, scaling up to 50 such customer touch points by 2017. In addition to these new three cities, the company also plans to unveil its stores in Chandigarh and Cochin by the end of next month, adding that 50 such experience stores, with only Zivame labels, will come up across the country by March 2017. These stores will only be customer touch points and will not store inventory. Zivame had opened its first such store in Bengaluru’s Indiranagar area in December last year. Signage players must tap this new business opportunity popping up in the retail domain, with the opening of new outlets of high-end brands and products in major cities and towns.
