Genuine Broaster Chicken to unveil 90 outlets by 2017 end

Fast food major Genuine Broaster Chicken (GBC) plans to roll out nearly 40 restaurants by December this year and planning to make the count 90 by the end of 2017, offering “healthier” products. The Mumbai-based Yellow Tie Hospitality (YTH), a food & beverages (F&B) franchise management company (an F&B franchisee aggregator), is in the process of locking exclusive Master Franchisee Rights (MFR) for India, of some of the world’s famous F&B brands. It has already tied up with GBC, whose first outlet will open at Versova, Mumbai, in July, Karan Tanna, By the end of 2016, nearly 40 branches of the fast food chain will be opened in Raipur, Imphal, Surat, Kolkata, Gurgaon, Patna, Vijayawada and Gangtok, among others. Expansion of the GBC outlets across far and near corners of the country will bring in fresh business opportunities for signage companies whose activities are revolved around in-shop branding, displays and related jobs.