Sportswear goods maker Puma has launched its biggest store in India at New Delhi. Located at South Extension, spreading across 4,800 sq ft over three floors, opening of the new landmark outlet marks the launch of the company’s ‘’Forever Fast’ store concept, housing the widest range of latest performance and sportstyle products including a variety of exclusive items. Puma has about 20 Forever Fast stores across the world in cities such as Berlin, Seoul, Istanbul and Shanghai. The new store is different in every aspect from the regular Puma store. The company will look to open at least two more Forever Fast stores, in Mumbai and Bengaluru. Signage players engaging in in-shop branding, designing and display projects must roll up their sleeves to grab this new business opportunity emerging in a big scale.
