Jaya Shree Textiles, a unit of Aditya Birla Nuvo, will focus on linen fabrics to drive growth and has drawn up plans to open more stores across India. The company plans to focus on linen garments and linen garments would be key growth driver for them, a source mentioned at the recent launch of the company’s second Linen Club store in Kolkata. Out of the Rs 1,500-crore turnover of the company, Rs 800 crore is from linen while the balance Rs 700 crore from wool. With a total of 127 stores at present, the company is planning to raise the number to 134 by the end of this financial year, adding 40 more new stores. Signage companies whose activities are deeply involved in in-shop branding, signage graphics and related activities will get a fresh business opportunity with the emergence of new outlets of Jaya Shree Textiles.
