Kishore Biyani’s Future Group has launched a ‘Gen Next’ Big Bazaar format to attract upwardly mobile young consumers, at Malad, Mumbai. The large format store is designed to stock premium merchandise across categories ranging from food to fashion. Big Bazaar Gen Next store is located at Infiniti Mall and measures 45,000 sq ft with new segments such as live non-vegetarian and bakery counters. Big Bazaar Gen Next store in Infiniti is where many of Future Group’s innovations and ideas to give consumers a world class shopping experience have come together, all under one roof. Opening of the new ‘Gen Next’ Big Bazaar format is no doubt a fresh business opportunity for the signage companies engaging in in-shop projects.
