Through its retail stores RICOH India attempts to enhance customer experience of the technology products and also to cater to the B2C Segment. The company has recently opened its first Indian flagship brand store at Lucknow. The brand store is an effort to strengthen consumer experience and engagement. The Lucknow Store will display the copiers, projectors, cameras, binoculars, and visual communication products, laser printers as well as toner and genuine refills. RICOH India has ventured into this brand stores to have greater visibility and giving customer an easy and what signage players have to do with the opening of such high-end retail store is to grab the emerging business opportunity on in-shop displays, designs, branding, so on.
