Metro Shoes has entered into a retail partnership with global casual footwear brand Crocs for selling the latter’s products in India with plans to open 100 exclusive outlets in three years. As per the agreement, Metro Shoes will open 30 Exclusive Brand Outlets (EBOs) of Crocs footwear across the country in the first year, according to the company. In this, Metro Shoes will be investing around Rs 40 crore and is expecting sales target of over Rs 100 crore during this period. This is one such opportunity for those signage players whose main tasks involve in in-shop branding, displays, designs and related activities.
