Whirlpool recently opened its exclusive built-in-showroom ‘Whirlpool Haute Kitchen’ in Tamil Nadu, which marked the first in the city and second in the country. The company will open another eight such showrooms across the country by September-end, according to a source from the company. After successful opening of the exclusive built-in showroom in Bengaluru early this year, this is the second such outlet, which brings the best of European styling and functionality offering a complete range of built-in products from built-in hobs to wine cooler. Signage players, particularly those engaging in in-shop branding, designs, displays and relative activities, will able to tap some fresh business opportunity with the rapid launch of such high-end showrooms across major cities.
