Leading footwear brand Johnston & Murphy is scaling up its retail presence by opening 10 stores and also foraying into the women’s footwear category. The premium footwear brand announced that it had adopted a ‘cautious’ expansion strategy for its brick-and-mortar stores, even as it was watching the online growth story in India. The footwear brand has identified eight cities including Delhi, Mumbai, Chandigarh, Pune, Chennai, Ahmedabad and Hyderabad for opening their new stores. Such boost of the company will offer signage companies a fresh business opportunity for projects in in-shop displays, designs and relative activities.
