Fashion brand ‘WROGN’, co-owned by cricket test captain Virat Kohli and Universal Sportsbiz, is embarking on retail expansion with plans to open exclusive stores in metros besides enhancing other points of sales. In the ongoing fiscal, the brand will open five exclusive outlets at places including Delhi, Mumbai, Hyderabad and Bengaluru while aiming to add nearly ten shop-in-shops at Shoppers Stop stores. The company has almost doubled our stores to 60 to 65 in Shoppers Stop and by the end of this fiscal the company will have 72 stores. Also, the company is looking to opening five flagship stores by the end of this financial year. Signage players whose activities involve around in-shop branding, displays and related activities will find a new impetus in such expansion move of the high-end youth fashion brand.
