Jean-Claude Decaux, founder of JCDecaux, the world’s largest OOH companies, has been conferred on FEPE International’s Inaugural Lifetime Award. There could be no more worthy recipient of the award than Jean-Claude Decaux who has made such a massive contribution to the vibrant and successful industry everyone witnesses today. The precious award was collected by Jean-Francois Decaux, CEO of JC Decaux on his father’s behalf. FEPE International made three other awards, the first in its 56 year history. The FEPE International Leadership award goes to Francois de Gaspe Beaubien, owner of Zoom Media, the largest digital fitness media in the US, Canada and the UK and Executive Chairman of Ayuda, one of the leading global ad tech companies for digital and static OOH.
The inaugural Creative Award goes to Ogilvy & Mather’s much-garlanded BA Magic of Flying campaign. This shows a child watching the path of a flight from Barcelona in real time and captured the imaginations of both consumers and awards juries around the world. FEPE International’s president Vincenti conclusively mentioned that the first awards celebrate both the past and present of the industry.
