Jewellery manufacturer Kanishk Gold plans to set up a chain of B2B outlets under the brand Krizz, with the first one being launched in Chennai. The showroom will showcase 350 kg of jewellery in over 4,000 designs. The company, which set up its manufacturing facility at Chengalpattu (south of Chennai) in 2010, has been supplying to many leading retailers in all major cities. The main aim of the company’s B2B outlets will be a new move to enable them to reach more retail outlets with ease in tier II and III cities. Signage players, engaging in in-shop designs, displays and related tasks, will find fresh business opportunity in Kanishk Gold’s new B2B outlet expansion plan.
