Buoyed by the impressive performance in 2014, luxury car major Mercedes-Benz India has planned to expand its network, particularly in Eastern India. According to a source of the company, there will be 14 more outlets are in the pipeline to be inaugurated in the year 2015 alone covering the emerging tier II and III cities in continuation of the ‘go to customer’ strategy of Mercedes-Benz. This will be the company’s most aggressive network expansion in a single year to tap the luxury car market in India. In 2014, the company grew by 13 per cent registering a sale of 10,201 units, which is the best year in the company’s history in the country. Gradual unveiling of stores of such high-end brand in India will be an added business opportunity for the signage companies dealing in in-shop displays, branding and related activities.
