Parkar Communications Private Limited (PCPL) is a one-stop shop for on the ground marketing communication in Mumbai. Design, product development, offset and digital print, signage, POP, events, and corporate film production—from concept to execution on the ground, Parkar’s signage and POP solutions for brands such as P&G, Gillette, Cadbury, Onida, and Mahanagar Gas are visible throughout Mumbai’s stores and malls around the country. Six months ago, the company installed an Esko Kongsberg XN cutting and creasing table with Esko’s ArtiosCAD 3D and i-cut Suite software at its Andheri East plant. Till the company installed the Kongsberg XN about six months back, PCPL was totally dependent on manual labour for executing its signage and POP projects, engaging almost a dozen persons in that department. That count is now down to just one.
Mahesh Parkar, MD, PCPL said, “It was all manual cutting and involved quite a bit of labour management. Also, the cost of blades and cutters were a big expense. And we could not get the desired quality. That led us to Esko. He added that earlier, manually cutting an 8x 4 feet sheet took close to 45 minutes. With the Esko Kongsberg XN, that time is down to only 6 to 8 minutes. “The Kongsberg XN cutting table not only helps us save on labour, but it also allows us to reduce the material costs; which is in fact a huge saving,” he further mentioned.
