Mumbai-based frozen yogurt brand Yogurtbay has launched its first store in Pune. Located at Koregaon Park, this newly unveiled outlet is the brand’s sixth store in the country. Over the last three years, the company has been receiving overwhelming response from its stores in Mumbai, Kochi and Bhopal. Moving forward, the company is also launching stores in Thane and Churchgate in Mumbai and looking to enter the Delhi and Hyderabad markets with company-owned stores. Yogurtbay aims to grow the business to 20 company-owned stores and 15 franchise stores in the next 12-18 months. This expansion move is quite strategic and this will provide an added advantage for the signage companies dealing in in-shop displays, designs and related activities.
