Warner Bros Consumer Products India has signed an agreement with Exelixi Management Ltd to roll out Kids WB stores across the country over the next five years. Kids WB – Warner Bros Consumer Products’ latest retail concept – houses all Warner Bros licensed merchandise across its categories and properties under one roof. The properties include Tom and Jerry, Looney Tunes, Tweety, Scooby-Doo, as well as DC Comics Super Heroes, including Superman and Batman. Exelixi will expand the Kids WB stores from four to 75 across India over the next five years. Such sunshine progression in the retail domain with the big plan of rolling out Kids WB stores across the country will bring fresh business opportunity for the signage companies dealing in in-shop designs, displays and related activities.
