After Dunkin Donuts, it is now the turn of Australia’s Cookie Man to unleash its donut brand, which will be introduced only for the Indian market. India is Cookie Man’s second largest market outside Australia. Cookie Man donuts will be pegged at Rs. 45, which is almost on par with the existing donut brands from Mad Over Donuts and Dunkin Donuts. Cookie Man entered India in 2001 setting up its manufacturing plant in Chennai and now planning to open the second in Gurgaon. With a sales turnover of Rs. 45 crore, Cookie Man has 70 stores mainly at malls and airports. It is planning to add 20-22 stores every year with the majority being led by franchises. This will be just another bite for business opportunity for signage players whose activities engaging in in-shop displays, designs and related tasks.
