Cadbury India, part of Mondelez International, is set to enter the rough-chew segment in chocolates with ‘5 Star Chomp’ in February. The company is aiming for a presence across 100,000 stores in the country within a month of the launch. The new chocolate bar, 5 Star Chomp, will be sold in 30-gm bars for Rs 15 in a segment that also has Mars’ Snickers. The price-point will pit it against Snickers, which is available at the same price for one bar. Such boost in the product and retail space of the chocolate major will be an added advantage for the signage companies whose activities involve in in-shop displays, designs and other related activities.
