Big Bazaar to open 15-20 new standalone FBB stores

Big Bazaar is planning to churn its product mix, so as to generate at least one-third of revenue from the fashion segment. At present, the fashion segment of the retail chain accounts for a quarter of the revenues of the Future group-led retail stores. The company would focus on generating volumes in the fashion segment to stick to the budget segment of clothing and to move away from the concept of hyper market to value departmental stores. With a view to revamp the fashion, Big Bazaar would also open around 15-20 new standalone FBB (Fashion at Big Bazaar) stores. At present, the company already operates 29 FBB stores. Such new boost with the company’s plan to revamp its FBB stores will be an added advantage for the signage players dealing in in-store displays and other related activities.