Visual Attention Service of 3M is a new online service that helps graphic designers, communicators and marketers quickly test the impact of graphic designs and increase the probability that viewers will pay attention to the most important content. This online tool is based on the company’s expertise in vision science and analyses all the visual elements within an image, such as colour, shape, contrast and text, to accurately predict if a design’s visual hierarchy is strong enough to attract a viewer’s attention.
The service also helps designers understand which visual elements will drive the most attention, providing the critical information designers need to guide the revision process. Visual Attention Service demonstrates how technology can support creativity in ways that help guide and validate a designer’s decisions.
