Italian sports equipment manufacturer Lotto opened its latest store in Mansa, Punjab. This is the brand’s 35th store through Sports Station India Private Ltd. (SSIPL) which commenced its retail and shop-in-shop (SIS) business for the brand in the year 2011 in India. The brand offers clothing, footwear, and sportswear for men and women. It has built the core product line of the brand in India and has aggressive expansion plans. The brand has also strengthened its performance segment by focusing on footwear and technical clothing for football and tennis. Lotto’s offline retail expansion with new store in Punjab is a new business opportunity for the signage companies engaging in in-store branding, designs, displays, etc.
